Skip to content

Cart

Your cart is empty

Article: Trip to Italy

Trip naar Italie
Reizen

Trip to Italy

Fidgety
For a long time I felt that I was playing a dangerous game, business-wise. Dangerous in the form of continuity for my sock brand. Hanging your entire production on 1 party, where you have no share or interest in the company, is risky.

The past months I have been focused on looking for new partners who can produce socks just as good as my current partner. I can now say that this search has been successful. Of course with an Italian partner, because Carlo Lanza socks should be made in Italy (I think).
Road trip
The past few days we have been in Italy to visit this factory and to get to know them personally, as it should be with Italians. I say 'we' because I made this trip together with my wife and eldest daughter. 4 days, 3 nights and almost 3000 km of driving. I thought I couldn't do that towards the 2 smallest Lanzas. In retrospect this was very valuable, especially because my eldest daughter - who is 11 years old - could use some extra attention. What better to do than an old-fashioned road trip!?
In those 4 days we went to the birthplace of my great-great-grandfather (Pinzolo, a great village in the Dolomites). Then to Garda and Como. And in between we also visited my own street, near Lake Iseo. A fantastic trip that was successful in business, but especially in private. Because you can doubt about continuity in a business perspective, in private it is much more important.
Future
I often think about what I still want to achieve in life in the business field, but I also made the choice to become a father at the time. And I don't think my children care whether I create a successful brand or not. They want me to be there for them. I have to say that I personally find it quite a challenge to find a balance in that. In fact, I find it very difficult. Yet I know that I would rather be remembered as a good father than as a successful entrepreneur. Of course, I work hard every day to achieve both ;).

Good morning,
Carlo Lanza

Read more

De start van een merk
Ondernemen

The start of a brand

You don't just set up a brand. It's hard work. And sometimes things go wrong.

Comfortabel en stijlvol de zomer door
Seizoen

Comfortable and stylish throughout the summer

Do you prefer comfort or style in the summer? With Carlo Lanza socks you are assured of both. Read more here!